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The answer is depending on what your skin really needs. 

Serum is highly concentrated treatment used to address various skin concern. If you don’t have any specific skin concern, then you don’t need serum. Normally, serum can penetrate into the deeper layer of the skin because of its smaller molecule. 

There are many varieties of serums in the market. Serum should be applied on cleansed skin and before moisturiser. Here is the ultimate serum guide;

Skin concern: Anti Aging, Hyperpigmentation, Fine Lines/Wrinkle, Dullness, Acne Prone/Oily, Dryness

We recommend our Radiance and Firming Serum because it is packed with Vitamin C, Vitamin E, Resveratrol, Hyaluronic Acid, Licorice Root, Peptide and Australian Native Extracts. It is also formulated without essential oils. 

  • Antioxidants 

We all know that Vitamin C is the most popular antioxidants serum in the market along with Vitamin E to protect skin from free radicals damage. Vitamin C also inhibit melanin production, meaning it helps to fade out hyperpigmentation, even out skin tone and brightening effect. 

Studies suggested that Resveratrol has potent antioxidant and anti-inflammatory activities because of its polyphenols. Resveratrol has promising results to prevent and improve sign of aging, reduce pigmentation and brighten skin complexion. It also useful in preventing breakout due to its anti-microbial activities. 

  • Peptide 

Peptide are small chain of amino acid. We love peptide because of the fact that peptide aim to promote collagen production for plumper and healthier skin. Large number of studies showed peptide has anti wrinkle benefit. 

  • Hyaluronic Acid 

Hyaluronic acid is humectant and has ability to hold water onto the surface of your skin. However, It has larger molecule therefore it will only provide hydration on surface level as it wont be able to penetrate deep into your skin. Few studies suggested that it has wound healing properties. 

  • Licorice Root Extract 

This is another star ingredient in our Radiance and Firming Serum. Licorice Root contains more than 20 triterpenoids and 300 flavonoids and has been well studied in past year for its Anti-inflammatory effect in fighting free radicals damage.

  • Kakadu Plum 

Kakadu plum as a native Australian fruit has the highest source of concentrated vitamin C. It has antioxidant properties which attributes to its ability to brightens skin complexion, reduce hyperpigmentation and protect skin against free radical damage.

  • Quandong Fruit Extract

Another native Australian fruit that provide hydration, rejuvenate your skin and protects skin against free radical damage. 

  • Bearberry Extract 

It has antioxidant and skin brightening properties. 

  • Lactic Acid 

Lactic Acid is alpha hydroxy acid that brighten and hydrate your skin. It also speeds up cell renewal and firm your skin. Due to its large molecule, it is not irritating compare to glycolic acid and it can restore your skin moisture barrier.

Skin Concerns : Anti Aging, Fine Lines/Wrinkle, Dullness, Acne Prone/Oily, Dryness

We recommend you to try our Antioxidant Facial Oils for anyone who want to try retinol or sensitive to retinol. This serum in oil is formulated with 0.2% Retinyl Palmitate , seabuckthorn seed oil and coEnzyme Q10.

Topical applications of retinyl esters, in particular Retinyl Palmitate, have beneficial effects on the skin when applied at low concentrations (Campos et al., 1999; Ries and Hess, 1999). Designed for sensitive skin to improve or prevent sign of ageing, nourish, brighten and hydrate skin.

Almond Sweet Oil

It has moisturising properties

Jojoba Oil

It acts as humectant and protect skin barrier. It has antibacterial and antioxidant properties which makes it good for acne prone skin.

Vitamin E

It has ability to fight free radical damages due to its antioxidant properties 

Rosehip Oil 

It can improve skin texture and reduce the appearance of acne scars. 

Seabuckthorn Seed Oil 

It has high vitamin content, mainly Vitamin A and C. It is alo high in saturated fatty acids which acts as protective skin barrier. Studies showed that it has antioxidant, anti inflammatory and wound healing properties. Therefore, it is most commonly used in cosmetic products due to its ability that may firms sagging skin, even out skin tone, soothe irritated and dry skin


It has anti-inflammatory, soothing, anti-aging and anti-irritant properties. Bisabolol has ability to enhance the penetration of other skincare ingredients. 

Vitamin A Palmitate

It is packed with 0.2% retinyl palmitate, this low levels vitamin A helps maintain a healthy looking complexion and regulates the sebum production. It promotes skin cell turnover and slow down the formation of wrinkle.

CoEnzyme Q10

Coenzyme Q10 also known as ubiquinone acts as radical scavenger for your skin. the presence of CoQ10 in our skin are declined with age. Studies showed that consistent use of topical Q10 containing formulation could increase the presence of Q10 in skin. Topical Q10 has also showed to have antioxidant and skin soothing properties. It may delay skin aging and improve skin conditions due to its powerful antioxidant properties.

Rosemary Leaf Extract 

It has antioxidant properties 

At BUMI SKIN, we want to create mindful skincare for everyone with naturally derived ingredients. We focus on creating potent multitasking products to address skin concerns. It’s never been easier to have healthy skin.