Have you ever wondered if there is any differences between affordable and expensive skincare brands ?

There is psychological behaviour where human like to buy expensive product with perception that expensive product has higher or better quality( known as marketing placebo effect). 

Having worked in Multiple Big Companies, there are some factors that drive the product price. 


Marketing plays important part in driving the price of products. This include influencer and celebrity endorsement and advertisement (digital and print) 


Have you ever felt guilty because you purchased skincare for its aesthetic? 

Skincare packaging also drives the price of your skincare. When you purchased lavish and luxury skincare packaging, you paid for its packaging and design. 


When the products were manufactured from all over the world, they are going to be expensive. Unfortunately, manufacturing process using sophisticated and automated machinery also drives the prices.

With that being said, the quality and concentration of the ingredients are far more important than the price. 

Our philosophy is creating transparent and affordable skincare without compromising the quality of our ingredients. Everyone deserves to have healthy and radiant skin without breaking the bank. 


We don’t spend our budget on celebrity endorsement and limit our spend on influencer endorsement. We believe you deserve to have healthy and radiant skin without breaking the bank. 


We used amber glass packaging with simple and minimalist design that doesn’t cost the earth. Amber glass protects skincare products from UV rays. We also decided not to use custom boxes because at the end most boxes will be thrown away.

Made in Australia 

All of our products are proudly made in Australia.  We also invested our time and efforts in developing our website (aka website coding) so we could bring personalised website user experience to our customers in this digital age. The cost of developing website could range from AUD 3,000 to AUD 20,000 , which exclude maintenance fee. 

However, there is nothing wrong to splurge on expensive products. The key is finding a product that suit your skin type with quality and effective ingredients.

Leave a Reply

Your email address will not be published. Required fields are marked *